We think we are different than any of our potential peers. Here’s a little bit about how we work:
The Business Model
We don’t perform a “service” for our clients, we work for you as if we were internal. We can do this for you because we don’t have an hourly rate to measure our profits against and handcuff our staff to, we don’t have set fees, and what we earn is based on our performance.
We are hands on–never passing our work off to the “B or C” team after you were pitched by the A-Team. And because we the founders personally oversee all of our clients, we only work with a select group of clients that share the same vision and approach for a true partnership, yes it takes two to make the real magic happen.
We operate with a critical eye for pushing the limits and creating innovative custom plans and solutions. We do not apply a one size fits all formula or have a “set it and forget it” mentality. Instead, we are constantly improving and growing our clients’ digital performance. And most importantly, we treat our client’s money as if it were our own, we are true fiduciaries of the investment. Failure is not an option, we are accountable for the media performance or we may not get paid - imagine that in your business!
? Define our client’s TRUE business and investment objectives - not media buying objectives
? Understand the full customer journey
? Evaluate all your data sources - 86% of the time there are critical data attribution errors
? Forensic auditing of all campaign components for weaknesses and opportunity
? Establish tangible and real KPI’s tied to the business objectives and investment returns
? Compose a holistic strategic and tactical plan
? Apply critical thinking and creative problem solving, testing outcomes for success and failure
? Understand the true influence of the marketing investment
? Measure, optimize, iterate and scale
It’s not that we do things that our competitors can’t do. It’s just that we do things that historical industry business models don’t allow for when trying to win business at 15% or less.
Our commitment to our clients is based on a model of economic performance incentives and accountability, not an hourly rate. We take responsibility to deliver results and achieve the growth that realizes better returns for our managed partners. If we haven’t moved the bottom line, we haven’t done our job, and you won’t have wasted your money paying us for not performing since our compensation is tied to our performance. In this model, we take on all the risk, versus the client.