For the first time in four years, the Super Bowl failed to set a viewership record.
Sunday's Super Bowl XLVII win by Baltimore over San Francisco drew 108.4 million viewers – about one-third of the U.S. population.
That makes it the third-highest watched TV program in U.S. history, according to Nielsen. Super Bowl XLVI in 2012 drew 111.3 million viewers, while Super Bowl XLV in 2011 drew 111 million viewers.
Sunday's game is the fifth program ever to surpass the nin-figure mark in viewers. Super Bowil XLIV in 2010 drew 106.4 million viewers, while the "M*A*S*H" finale in 1983 drew 105.9 million viewers.
Vegas sports books, meanwhile, posted a $7.2 million profit on the game. In all, a record $98.9 million was wagered on the Super Bowl in Nevada.
Casinos lost out on a lot of money in the game's penultimate play, an intentional safety by Baltimore punter Sam Koch that paid out anyone who bet on the long shot of there being a two-point play during the game. A record number of fans were said to have bet on the game, The Associated Press reported, many of whom made the relatively short trip from northern California to wager on their hometown 49ers. San Francisco entered the game as 3 1/2 point favorites.